We are all storytellers. Whether you are a tailor, an accountant,
a journalist, a home maker, a teacher, a priest , a HR manager, a writer, an
actor, a director, a film maker, a waiter, an undertaker, a doctor or even a MP.
At one time in our professions, we find ourselves telling a story, narrating an
ordeal, making a presentation, convincing a mass of people orally, singing a
song or even gossiping. All these tasks if we look at them from a creative
angle are stories. An accountant analyzing a balance sheet with a group of
managers will need to find the right styles to make themselves persuasive as
they explain why the company is experiencing massive losses. A tailor might
find themselves telling a client about how a fashion trend emerged and how it
is sweeping the entire world with its finesse. A homemaker mother will at most
times find themselves giving stories to her cronies. Stories live in us. What
however differentiates good story tellers from unsuccessful ones is how we
package the tales. That brings me to the theme of this blog post; story
packaging.
What is the difference between a boring play from an
interesting one? You got it right—packaging. What makes some actors shine
better than others? Packaging. What makes a writer shine over others?
Packaging. Packaging separates wheat
from the chaff. It gives the artist an inimitable edge that only belongs to
them and makes their works easily identifiable. I can for example point out the
writings of Wahome Mutahi (he of the Whispers Column fame). I can identify an
actor as Mr. Bean even if I stumbled on 50 actors doing their thing on
blindfold.
 |
| Wahome Mutahi of Whispers Column Fame |
.jpg)
